Thứ Tư, 18 tháng 5, 2016

New additions to the Android TV and Google Cast family

More Android TV devices and features on the way with Android N release
Android TV delivers thousands of your favorite movies, shows, games and apps to your living room. We’ve extended Android TV to millions of users globally with support from hardware partners and TV service providers. Today, we’re excited to welcome even more TVs and set-top boxes to the lineup.

Sony and Sharp are adding to their Android TV product lines with Sony’s 2016 BRAVIA and Sharp’s Net Player. New devices are also on the way with RCA’s first Android TV, and Xiaomi’s sleek 4K set-top box. And in Europe, Android TV will be available from Beko, Grundig and Vestel starting in June.

Hardware is only half of the picture. In addition to the hundreds of apps currently available, many new apps are coming to Android TV such as CNN, Comedy Central, MTV, Freeform, Nickelodeon, Spotify, STARZ, WATCH ABC, WATCH Disney Channel, WATCH Disney Junior, ESPN and many more. Plus, new features available in Android N will make it easier to watch your favorite programs. Here’s a look at what’s coming:

  • Picture-in-Picture: lets users play video while browsing other content. 
  • Recording APIs: brings recording functionality to live TV.
  • High Dynamic Range: supports the next frontier in 4K UHD video.

Google Cast scales to more TVs and displays
Google Cast, which is built into all Android TV devices, is also expanding. In March, we introduced the first displays with Google Cast from Vizio. Those are now joined by a lineup of TVs from Magnavox, Philips, Polaroid, Toshiba, Westinghouse and more. All Google Cast devices–TVs, displays, speakers, Chromecast, and Chromecast Audio–will be supported by the Google Cast app. You can use the app to discover 1000+ Cast-enabled apps, set up almost any Cast device, and receive the latest content recommendations.

Posted by Sascha Prueter, Program Manager, Android TV

Suggested Summer Reading

Hello friends! 

This will be a quick post as I have a full day ahead of me prepping for some PD I'll be doing in OK later this week.  

As I was going through some files to share, I came across these lists I created to send home with my kids last year.  I compiled a list of different books parents can buy/check out from the library that reach their independent reading levels.  I also included books that would be great for fluency!  Parent notes are attached to the top of each list.  I sent these home in my kids' portfolios at the end of the year.  I also gave the parents a copy and explained it to them at our last parent/teacher conference of the school year.  I made sure to only send home the list that was applicable to each student so that they weren't independently reading text that was too difficult.  

The suggested book lists are geared towards independent reading levels C-H / 3-14.  If you have any other suggestions, I'd love to hear them!!!  


Have a great day!

Android Pay now in the UK, new countries on the way

Starting today, Android Pay is now available in the UK, one of the most advanced contactless nations in the world. Android Pay helps people pay for things simply and securely with their Android smartphones. This builds on the launch of Android Pay in the US last year, with new countries coming soon.

So, where does Android Pay work in the UK?
You will be able to use Android Pay everywhere contactless payments are accepted including your favourite high street stores like Boots, Starbucks and Waitrose and pay for the Tube, bus and train with Transport for London. Just tap with your phone as you would with your card. It’s that simple. And businesses across the country with contactless terminals won’t need to do anything else to be able to accept Android Pay in store.


Android Pay will also speed up checkout in your favourite apps including JD Sports, Deliveroo, YPlan, and many more.

Also, we will be launching Android Pay Day, bringing special offers each month to brighten the last week before pay day. Starbucks UK and Deliveroo will be among the first to reward Android Pay users in the UK. Stay tuned for more offers which will roll out in the months to come.

To start using Android Pay you’ll need to download the Android Pay app on Google Play and have an eligible MasterCard or Visa credit or debit card from one of our supported banks, such as Bank of Scotland, First Direct, Halifax, HSBC, Lloyds Bank, M&S Bank, MBNA and Nationwide Building Society, with new banks being added all the time.
Security is at the centre of Android Pay. With industry standard tokenisation, Android Pay doesn’t send merchants your real card number when you purchase. Android Pay also makes it convenient to keep track of payments and to lock your device if it becomes lost or stolen.

What’s next?
Android Pay will soon be available in Singapore and Australia. And we will continue to add more countries, features, banks and stores in the coming months—making it even easier to pay with your Android phone around the globe.

Get started with Android Pay in the UK today: download the app on Google Play, add your card and start shopping. It’s as easy as Tap. Pay. Done.

Posted by Pali Bhat, Senior Director, Product Management

Thứ Bảy, 14 tháng 5, 2016

Snag It Saturday (EOY Freebies!)

Happy Saturday!!!  Did y'all survive Friday the 13th?!  I honestly had NO clue that was the date until my brother mentioned it last night.  Then I came across this meme and laughed WAY harder than I'm proud to admit.....


DYING.

Okay...so my Friday the 13th was filled with celebration.  My college BFF recently had her third baby and I got some snuggle time with him.  It didn't send my ovaries into a tizzy which was wonderful...I mean, we really are finished having babies.  Ha!  And then we went to a little gender reveal for my brother and his wife.  We were all certain they would be having a girl, but it looks like my boys get another boy cousin to play with!  We're all SO excited!!!!!  

Okay...now let's move on with a few things you might want to snag for the end of the year craziness.  

Here's a little idea I think you'll love. 
When I taught first grade, I loved having my kids write letters to the kindergartners. Their letters included (hilarious) advice, what to expect, and a few encouraging words.  We'd invite one of our kinder classrooms to our first grade classrooms, pair up the kids, and then have my first graders read their letters to their K partner.  Then their K friend got to take the letter home with him/her.    I'm sure you already do something similar in your class.  Great way to get the incoming kids excited about the next school year. 

Well...I think it would be equally as fun to have your kids write a "survival booklet" of sorts for incoming kids, but instead of sending the booklets home at the end of the year, save them for your Meet the Teacher night and have your new class of parents and kids read the booklets as they familiarize themselves with the classroom.  Here's what I'm talking about....


Your kids will essentially be writing a letter to your future class, but in a booklet form.  And these really would be a great addition to add to the reading material you place on student desks for Meet the Teacher.  I love the idea of parents AND kids reading these together.  And hearing about their new class from a former student's perspective?!  Priceless!


You can use as many...or as few...booklet pages as needed.  Here's a sample of a few of them...



Click on the pic to download your copy...



Speaking of end-of-year activities, here's another one your kids are sure to love!  Find-a-Friend Bingo!
Instructions are simple.  Just print and go!  Prompt your kids to get up, move around the room, and find at least one person under each letter (B.I.N.G.O) who matches the statement in one of the boxes.  The kids can use a crayon or bingo dotter to mark the spaces and even write the matching name of their friend in the box, too!  

  

Hope you can use these activities in the next few crazy days/weeks to come!!!  Have a great weekend!

Thứ Năm, 12 tháng 5, 2016

End of Year Keepsakes & Such

If you're anything like me, then you probably wait 'til the ninth hour to not only organize and prep your end-of-year student keepsakes, but you also wait 'til that point to plan them, too.  #guiltyascharged
No??  Am I the only one?!?!  

Well I got to thinking the other day (scary) and wanted to compile some ideas for you just in case you're in the same boat as me :)  Thought it would be handy to have some of my favorite ideas all in one place for easy reference.  

I love keepsakes.  Now that my boys are in school, I seem to cherish them even more!  Of course, the keepsakes I usually send home with my students are more for the parents than for the kids, but my hope is that one day when my students are all grown up they'll look back through their keepsakes and smile thinking about what an awesome time they had in my class.  That's my hope anyway ;)  So let's get started!

First up, the coveted end of year slideshow DVD.  Aaaaah.  The one project that gives me so much unwarranted stress and anxiety.  Will the sound work??  Will the slideshow burn to the DVD?  WHY WON'T THE SOUND WORK?!?!?!  LOL!!!!  Can I get an amen?!

This is how I send home our end of year DVDs.  Cute, right?!  I know there are darling labels I could create and adhere to the actual DVD itself, but since these are usually not ready 'til the night before the last day, I'm honestly doing good just to tie the printed label with a cute ribbon.  Ha!  Speaking of the label, you can grab this exact printable gift tag at Bits of Everything (free).


I compiled a huge list of DVD slideshow songs....perfect for the tear factor ;)  They make me cry whenever I hear them!  HA!!!  Just click on the pic to take you to that list.  And be sure to read through the comments because there are some GREAT suggestions for more songs there, too!


Of course, memory books are a MUST!   Typically at the end of the year, I have to turn in EVERYTHING to library several weeks before the last day.  I don't want my guided reading time to be wasted, so when the kids come up for "reading", we work on pages in their memory books and then they get to "free read" (good fit books of their choosing) or work on fluency activities.  

Because I wanted to update my files to be more current, I went ahead and created an entirely new format for our EOY memory books.  This one includes a ton and even has a little Instagram theme...hashtags and all!  My 2nd grader couldn't start his soon enough!!!! 


If you're interested in adding this little memory book to your stash of keepsakes, you can check it out HERE.  Click the pic for a closer look!
One of my most FAVORITE end of year keepsakes is our student portfolios we send home.  This is definitely one of those projects that can't wait 'til the end of the year to start however.  But let me tell y'all...as crazy as this sounds, I look at my boys' portfolios all the dang time!!!!  I seriously LOVE these!!!


These little portfolios go home with my kids on the last day of school and they're chock full of their work from the year.  Not worksheets or anything like that, but writing samples, craftivities, etc.  These seriously make the BEST keepsakes!!!  They're also great for self reflection for the kids.  They love looking through their portfolios and when they see their early-in-the-year work, they always say things like, "WHO DID THIS?!?!", or "THAT'S NOT MINE!!!!", and "WOW!  MY HANDWRITING IS SO MUCH BETTER NOW!!!"  Love that!


You can read more about what goes into those portfolios HERE.

Another thing I like to add to the portfolios is the most PRECIOUS keepsake idea I got from Katie Mense at Little Warriors.  Such a GREAT idea!!!



Parents and students BOTH absolutely LOVE these!!!!  I laminated ours for safe keeping and then popped it into the front of the portfolio.  You could also secure it in a protective plastic sleeve!


Summertime Fun Packet is also sent home with a box of crayons and you can find that HERE.

Now I want to know what you send home as a keepsake for the end of the year!!!  Anything??  Nothing at all??  I love adding to my big ol' vault of ideas!!!!  DO share!!!!


Block wisely with Impression charts in the Ad review center

Today we’ve launched impression charts in the Ad review center. Impression charts provide you with insights into the frequency at which individual ad creatives are shown on your site.



Based on feedback from our publishers, we’ve replaced the previous interface with an impression chart that shows the absolute number of impressions and its distribution over time. When you’re considering blocking an ad, the impression chart can help you make a more informed decision by highlighting the potential revenue impact it may have. 

To learn more, please visit our Help Center.

We'd love to hear your feedback in the comments section below and on G+ and Twitter.
 


Posted by Liyuan Lu
Software Engineer

Thứ Ba, 10 tháng 5, 2016

Get your limited-edition Jeff Koons Live Case today


Today, the latest artist collaboration for Google Editions launches a limited-edition Live Case created by world-renowned artist, Jeff Koons, exclusively for Nexus.

Start your Koons collection
From balloon animals to classic figures, Koons’ art often challenges the perception of scale, weight and even the laws of physics. The Jeff Koons Live Case features three sculptures inspired by his “Gazing Ball” series. Each Jeff Koons Live Case is individually numbered and available for a limited time for Nexus 5X and 6P in the U.S.
Three designs: “Bust,” “Mailbox,” and “Diana”

His first piece of live-action video artwork
For the case’s live wallpaper, Koons created his first ever live-action video artwork – the “Gazing Ball Ballet.” Double-tap the screen and watch the dancers come to life, recreating twenty-eight moments from the classic “Swan Lake.” Each day, your wallpaper is updated with a new vignette.

Jeff teaches you how to create his famous balloon animals


Original art, delivered to your phone
Live Case owners will receive exclusive Koons-created artwork sent directly to their phone through the Live Case Editions app. The collection will include digital art and glimpses into what inspires him, including his favorite art shows or discoveries.

Customize the shortcut button on the back of the case to discover museums around you, open the digital art collection, or open one of your favorite apps.

The Gazing Ball Tour
To celebrate the collaboration, Koons also created his first social media art piece. In the “Gazing Ball Tour,” Koons invited people he admired to photograph their own poses with his Gazing Ball. See creations by searching for #KoonsXGoogle.

Exclusively on the Google Store
Get yours at the Google Store today in the U.S. through the end of June while supplies last.

Posted by Kari Clark, Senior Manager, Live Cases

Ice Cream Day...and Some FREEBIES!

So I heard from a little birdie that lots of you are either approaching your last week or are days away from your last day.  Lucky y'all!!!  HA!!!

For those of you with a little more time on your hands, I'm going to be posting about different theme days for the next few days.  This is how I survive the end of the school year.  Our schedules are already wonky...guided readers have to be turned in and accounted for...nothing resembles normalcy WHATSOEVER!!!!  Theme days get me by during these last few days of the year.  They're fun for me and a BLAST for the kids.  No better way to end a school year!!

Today's theme day....ICE CREAM!!!!  


I mean, who doesn't love ice cream?!?!  

I digress.

Let's get into our ice cream theme day!!!!!  

Here's just a little sample of what my plans might look like on this day.
For a closer look, you can download them, too.



Most of those activities mentioned come from this resource....



Now let's break it all down, shall we?!

These are the books I typically have on hand for ice cream day.  We use these either as read alouds or material for independent reading...



When my kids come in in the mornings, I love for them to start their day THINKING!!!! 
A couple of ideas....

You can start the day on WONDEROPOLIS (project this page on the white board) and get your kids wondering.  I WONDER ...What is the best ice cream flavor?
You can check out the website for more info.  This is a great way to start the day!


And when your kids are finished wondering, it's time for them to get creative.  Have your kids come in and complete a Draw Start using an ice cream cone as they're starting point.  The objective of this activity is to have your kids think creatively to turn the ice cream cone into something else.  You'd be AMAZED by their thinking!  The first district I ever taught in would use activities like these to help identify students for the GT program.  This wouldn't be the deciding factor, of course, just a little something extra to help them identify those gifted thinkers.  After your kids complete their draw start, have them flip over their papers and write about their creation on the back.


Once the bell rings and it's time to start the day, we head on over to the carpet for a read aloud and some poetry.  As you can see in my plans, we're reading The Ice Cream King by Steve Metzger.  We'll read the story aloud and then give them a follow-up writing prompt to complete when they visit their independent literacy stations.  I've also got a poem they'll visit during this time, so we'll sing that before heading off to stations, too.  


During their independent literacy station block of time, I'll be walking around and helping my kids where it's needed.  Since guided readers have to be turned in, I'll use this time for some small group work focusing on various phonetic skills.  Lots of review!  The activities mentioned in my plans all come from my Ice Cream Literacy/Math/Science packet.  As for the poetry, I'll write the words on sentence strips, cut them apart, and have the kids assemble it in sequential order as they recite the poem/song.  THey will each get a copy of the poem for their poetry folders as well.  I'll have them use highlighters to find different spelling/phonetic patterns/rhyming words, too.

After our literacy stations, we'll move into a quick ice cream themed read aloud and then I'll have the kids go back to their desks and brainstorm their very own brand new ice cream flavor.  Their responses are nothing short of adorable and it's so cute to see how excited they get at the thought of creating their very own ice cream!!!  


They're usually SO excited about this writing opportunity that I'll make sure to schedule enough time for them to share aloud.  Depending on how much time we have, I'll either have them partner share, share in small groups, or volunteer to stand up in front of the class and read.  SO fun!

After lunch it's IMPERATIVE to make ice cream sundaes :)  It is for me anyway.  I love doing this with the kids and...as you can imagine...they get SO excited about eating ice cream in the classroom.  I bring one big ol' tub of ice cream and then lots of toppings...caramel sauce, chocolate syrup, pineapple chunks, bananas, sprinkles, cherries, whipped cream....the works!!!!  If you have parents itching to help you out these last few weeks, this is a great activity for them to be present!  

I give them their bowls and have them eat their sundaes with a partner.  While they're enjoying their sundaes, they'll compare/contrast them both.  I also give them a Venn Diagram to take back with them so they can work as they eat :)


We'll also use this time for a little expository writing activity....how-to make an ice cream sundae!


Then we'll start our graphs...a great transition into our independent math stations.  Again, the math activities I included in my plans come from my Ice Cream LIteracy/Math/Science packet.  Of course, you can use whatever you have on hand!

At the end of the day, we'll finish with a science experiment.  We take time to hypothesize, experiment, and record our observations.  Such a fun way to end the day!!!  

I'm sure you know that there are a MILLION and one different things we could incorporate on ice cream day.  Too much to even write about.  However, I do want to give you some additional ideas that you may....or may not...have seen already.  

Grab your chalk and get ready for some hopscotch fun.  I would definitely incorporate this somehow, but instead of hopscotching, I'd use this as a skill review.  
For math, I'd write various sums/differences in each box (as pictured) and then I'd give my kids a red pom pom (like a cherry :) to toss onto the numbers.  Then I'd have them toss the cherry, read the sum/difference, and write or orally tell me an equation to match.  
For literacy, I'd write different blends/digraphs or even vowel teams in eachbox.  GIve them that red pom pom again and have them toss and give me words to match the spelling pattern.  If you don't have  a sidewalk available, just draw your popsicle on some butcher paper, laminate, and then use in the classrooom year after year :)   This would be great for a whole group or small group activity!!!


How fun is this science experiment?!  Erupting ice cream cones!!!  Can you imagine the fun?!?! (and the mess?!?! Hahahaha) 

You REALLY need to visit this post!!  She has SO many more ideas for a "frozen treat day" that you could easily adapt to fit the needs of your kids!!!  I could see some of these activities being modified for all ages!!!


We've also made Ice Cream in a Bag in the past. My kids LOVE this!!!!  It gets a little messy and if you're not paying attention, you might even pour lots of salt into the ice cream mixture (not that I'm speaking from experience or anything ;)  At the end of the day, I send home the recipe with my kids and encourage them to make it at home, too (much to their parent's dismay...hahaha)



Here are some fun math ideas from Amy at Step Into 2nd Grade...



And I love the idea of having your kids color their own summer reading bookmarks at the end of the day (or even first thing in the morning), and then letting them take them home to encourage summer reading.  I would have my kids make theirs and then slide it into their portfolios I send home on the last day of school along with a suggested summer reading list....this way they don't lose the bookmark between now and the last day of school.



As you can see, there are so many ideas to incorporate into an Ice Cream Day that you could easily spread out the activities over several different days :)  And as you can see, this is definitely not a "play day" or full of "fluff'".  There's still lots of learning going on.  I love that days like this not only excite the kids, but they fire me up, too!!!  And when I'm more excited about what I'm teaching, the kids tend to soak in the information that much more...and they're so much more engaged!!  That's sort of key these last few weeks of school...keeping them engaged in their learning!!!  

If you already own my I Scream, You Scream, We All Scream for Ice Cream Literacy/Math/Science packet, please go back and download it again.  I've added a couple more printables/activities and updated all the graphics and fonts to be more current.  That was one of my first additions to the shop and ohmiword....it was outdated and SCARY!!!!!  Here's what it looks like now....




Stay tuned for more Theme Day ideas!!!!  
Anything in particular you'd like to see next??  Here's what I have on tap:
Lemonade Day, Bubble Day, Watermelon Day, Pirate Day, S'More Day....and MORE!!!  

Also...would you like me to continue to add the visual plans??  Does that help?? 

HAPPY (almost) FRIDAY!!!!

[eBook] Learn how to increase audience engagement

Did you know that roughly 61% of users abandon a site if they don't find what they’re looking for right away?1 As hard as you work to get visitors to your site, you have to work even harder to keep them there.


Unfortunately, there isn’t a clever hack to keeping your users engaged. However, if you understand the intent of your users and provide unique content that’s relevant to their interests, you’ll be on your way to increasing engagement on your site.


Download our guide to audience engagement to learn more about best practices and tips to drive better results for both your users and business. Get your free copy today.



We’d love to hear your feedback on how this guide, connect with us on  Google+ and Twitter using #AdSenseGuide.




Posted by Jay Castro
from the AdSense team




1) Think with Google, What users want from mobile sites

Thứ Sáu, 6 tháng 5, 2016

Preventing accidental clicks for a better mobile ads experience

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in line for a movie, when you accidentally touch an ad on your screen. You weren’t interested in the ad -- heck, you didn’t even have time to see what it was for -- but now you’re hitting the back button to get back to what you were doing. Not only do accidental clicks like these annoy users, but left unaddressed, they can drive down the value of ads.

Over the last four years, we’ve introduced a series of protections across mobile web and mobile apps to prevent accidental clicks like these on ads. Today we are continuing this commitment to protecting users and advertisers by extending accidental click protections to native ad formats. Native ads were developed to help publishers and developers implement ads that complement the look and feel of their content.

Since our teams started instituting various click protections, we’ve learned quite a bit along the way. Here are two insights among many that guide our ongoing work.


Fast clicks are not real clicks
A professional baseball player has about 680ms1 to react and swing at a baseball thrown at 90mph. That’s fast, even for a professional who’s paying close attention to hitting the ball. We think it’s virtually impossible for someone to read, understand, and take action on an ad in that amount of time.

Figure 1: A click is ignored when a user accidentally fast clicks on an interstitial ad

Not surprisingly, we found super-fast clicks on ads to provide little to no value to advertisers. That’s why we ignore fast clicks that we detect to be accidental immediately upon ad load. Rather than our ads causing surprise low quality clicks, users can continue on uninterrupted.


Edge clicks lack value 
If you’ve used a mobile device, you know fat-fingers are a reality of touchscreens: the average fingerpad is roughly 50px large when pressing down.2 When we’re swiping, pinching, and poking our screens, it’s easy to accidentally touch the edge of an ad that appears unexpectedly or is placed too close to tappable controls on your screen. 

Figure 2: A click is ignored when a user misses adjacent content and accidentally hits the ad


When we compared the performance of clicks from the edge of ads to those coming from the interior region, we found dramatically higher conversion rates and user intentionality on clicks toward the middle of ad units. A few years ago, we started to expand these protections across mobile placements resulting in ad clicks that are more intentional.


The overall benefits of click protections
Fast clicks and edge clicks are just two of the user interaction issues we prevent in order to deliver value to advertisers. By expanding protections like these to native ad formats on mobile, we observe conversion rates increase over 10% on average with minimal impact to long term publisher revenue. This combined with our previous efforts has greatly improved the experience with mobile ads for users and advertisers.

The protections we’ve put in place across mobile web and mobile apps prevent tens of millions of accidental clicks per day, saving users tens of thousands of hours. When we look at the effect for advertisers in mobile apps, we observe double the value per click. We work hard to ensure that the clicks advertisers are charged for are more meaningful, and we hope sharing insight on these protections helps raise awareness and guide the wider advertising ecosystem. Plus, we really love playing games on our phones too, and want to make sure that we’re only taken to an advertiser’s page when we mean to go there. 


Posted by Alex Jacobson, Product Manager, Ad Traffic Quality 





Footnotes:

1) 90ft/132 ft per second = 681ms, 132 ft per second = 90mph
2) http://touchlab.mit.edu/publications/2003_009.pdf

Thứ Năm, 5 tháng 5, 2016

Matched content: designed to engage your users and increase visitor duration

Last year we launched Matched content to help publishers promote their own content to readers. Since then, we’ve run some experiments and found that when a publisher used Matched content, readers tended to consume more content and spend more time on sites, resulting in a corresponding revenue increase.

If that’s not enough to convince you, take a look at the results from our experiment:


  • Number of pages viewed increased by 9% on average
  • Time spent on site increased by 10% on average


Matched content is available for sites with multiple pages and high volumes of traffic. Have a look at the site management settings in your AdSense account to see if your site(s) is eligible to run Matched content.

Make the most out of your Matched content units with these best practices:
  • Let Google help you find the right size by using responsive Matched content units. 
  • Place your Matched content unit directly below the article and either above or below your ad unit
  • Consider using Matched content on long scrolling pages

We'd love to hear your thoughts about this new feature in the comments section below this post and be sure to follow us on G+ and Twitter


Posted by: Vasyl Pihur, AdSense Data Scientist

* These suggestions are designed to help you optimize your pages and are not meant to guarantee any specific results. And, just as a reminder, you are responsible for the content and layout of your site. 

Thứ Tư, 4 tháng 5, 2016

Old wine into new skins

Hey, remember me?  The semester is over and I have half a minute before my summer class begins, so I decided to write about a little something.  This is an idea that’s been brewing since January when that venerable institution the Guardian ran a story titled “Fairytales much older than previously thought, say researchers.” Yeah, I read the Guardian sometimes.  I usually treat inflamations of my chronic anglophilia with a bottle of Newcastle and old Doctor Who reruns, but sometimes I need stronger medication.

Any, these researchers da Silva and Tehrani did some big data type analysis to corpus of international fairytales and basically built a family tree.  Here’s the key chart from their paper:


F4.large (1).jpg
The three columns at the bottom look like they’d make pretty sweet band names.

What you’re looking at is a family tree of fairy tales grouped by language family.  The thing that blew me away about this chart is the small box at the top, which suggests that humans have been telling and retelling the same four stories since French and German and English and Spanish and Slavic and a whole bunch of other tongues were all the same language.  That puts the origin of these fairy tales around 2500 to 4500 BC.  Some folks identify the original speakers of this Proto-Indo-European (PIE) language as the kurgan (barrow)-builders living in the region between the Black Sea and the Baltic.   You know, like the villain from the one and only Highlander movie.
“I have something to say: It’s better to burn out than fade away!”

The kurgan fairy tales then spread with the Proto-Indo-European language as it migrated and diverged into the dazzling array of linguistic variety we see today.  Here’s a map of the initial movement from the center:
Back in 2010 (when this blog was still a daily thing) I wrote a five part series on D&D set in this long lost era called Imperishable Fame.  Today I want to talk about incorporating the four Proto-Indo-European fairy tales into a typical faux European vanilla fantasy setting.

First, let’s talk about the tales themselves.  They’re identified in da Silva and Tehrani’s research paper like so:

328 - The Boy Steal’s Ogre’s Treasure
330 - The Smith and the Devil
402 - The Animal Bride
554 - The Grateful Animals

The Smith and the Devil is bolded because the researchers are flagging it as an even more likely component of the PIE corpus than the others.  My basic idea here is that we should be mining these tales for plot elements to our games.  After all, they represent our joint heritage in the exact sort of mytho-poetic imaginative nonsense we engage with in D&D every day.  I’ll get to some ideas of how to do that at the end of the post.  For now, I want to give some details on these four tales.

The numbers for each of the fairy tales on da Silva and Tehrani’s are what is called their ATU number.  That stands for Aarne-Thompson-Uther. Folklorists  Aarne and Thompson put together a huge ass taxonomy hundreds of structurally similar stories and a cat named Hans-Jörg Uther later revised it into a four-volume work called The Types of International Folktales: A Classification and Bibliography.  For a similar work on a smaller scale, see S. John Ross’s The Big List of RPG Plots.

I spent the better part of this semester getting my hands on Uther’s book, so I could get the details on these tales beyond their names.  About the only library in Illinois that has a copy is at the University of Chicago, and they are not very good sharers.  My school is part of a consortium of 84 schools and academic libraries in Illinois that allow for easy inter-library lending.  I get books shipped in from all over the state quite regularly.  UC’s library is conspicuously not a member.  I finally ended up having to get Iowa State University’s copy shipped to me, which is slightly embarrassing.  As a native inhabitant of Illinois, I have been inculcated from birth to look down with disdain on neighboring midwest states that lack a Chicago.

Anyway, let’s look at these tales.  Or rather, you might call them meta-tales.  They’re the raw plot elements out of which fairy tales are built.

328 - “The Boy Steals the Ogre’s Treasure”
In this ancient tale a group of brothers (numbers vary) arrive at the house of an ogre, or possibly the devil.  For some reason they stay the night.  The ogre/devil decides to murder them in their sleep, but the youngest brother (occasionally the kid sister of the brothers) somehow foils the plan by swapping caps with the daughters of the monster.

Later the brothers take service in the king’s court.  The brothers, jealous of the young hero, claim to the king that the youngest sibling can steal the ogre’s/devil’s treasure.  (Some versions dispense with this intro and instead start out with the youngest sibling seeking out the ogre for revenge of past mistreatment or to help a friendly king.)  Possible treasures include a magic horse, bedspread, carpet, parrot, lamp, sword, musical instrument, or some sort of poultry.  The magic treasure may be made of gold and/or silver.  The youngest sibling acquires the treasure by cunning and guile.

Later the brothers, now presumably more jealous than ever, claim that the youngest sibling can kidnap the ogre or devil.  The hero puts on some sort of disguise and somehow persuades the monster to lie down in a coffin to measure it.  The youth nails the coffin shut, trapping the monster.  The youth is given a princess for a wife.

As you can see, there is a lot of room for variation here as these tales mutate over time to better fit local needs.  For instance the classic English tale of Jack and the Beanstalk is considered a major variant of ATU 328.  Incidentally, Jack and the Beanstalk is one of the key inspirations (along with its RPG successors, the Against the Giants series and the more obscure Judges Guild module Under the Storm Giant’s Castle) for my adventure Broodmother Skyfortress.  Last I heard that project is finally going to  be printed just in time to not make it out for GenCon.

330 - The Smith and the Devil
In this tale a smith sells his soul, sometimes because he is impoverished.  The buyer of the soul is typically the devil, but it could also be death itself.  Later this smith gives shelter to Christ and St. Peter as they travel the earth in disguise.  [Obviously these characters would be different in a pre-Christian telling.]  As a reward for his kindness, his divine guests grant the smith three wishes.  St. Peter warns that the smith should use one wish to get his soul out of the devil’s clutches and into heaven instead, but the smith ignores him.  Instead, the smith wishes up three magic items.  The first two are a tree and a bench/chair to which people stick like glue at his command.  The third item is usually a knapsack that can draw people into but sometimes it is a pack of cards with which the owner always wins and occasionally it is something else entirely.

When the devil or death shows up to carry the smith off to his eternal doom, the smith tricks him into sticking to the bench/chair and the tree.  In order to be released from this trap, the devil/death agrees to terminate the contract for the smith’s soul.  In some versions trapping the devil/death like this results in a period where no one can die.  After freeing the smith’s soul, the devil/death winds up inside the knapsack, which is placed on the smith’s anvil.  The devil/death is pummeled with the smith’s hammer.  Later, the smith discovers that he cannot die.  Neither heaven nor hell will admit him.  He grows tired of life and eventually tricks his way into heaven using the knapsack or cards.

In some versions of this tale the hero isn’t a smith, but an allegorical figure such as Misery, Envy, or Poverty.  These versions focus on the intentional gaining of immortality by tricking the devil into trapping himself inside a tree.

402 - “The Animal Bride”
A father, possibly a king, cannot choose among his sons (usually three of them) to inherit his property/kingdom.  He sends all of them on a year-long quest.  In some cases the quest is to learn a profession.  In others it is to bring back a special object, such as textiles (yarn, linen), fine chain, a ring, a horse, or the smallest dog they can find.  At the end of the year, the father will name as his heir whoever best succeeds at the task.

The youngest son, who is sometimes explicitly a fool, goes into the forest and enters into the service of some sort of animal.  Cat, rat, frog, and mouse are the common options.  As payment for his service he is given the most beautiful example of the object that the father requires.  Owing to the jealousy of the older brothers, two further tasks are set.  The final task is to bring home the most beautiful woman or to bring home the most beautiful bride.

For each subsequent task the young fool returns to the animal, who promises to help.  Some event disenchants the animal (burning, mutilation, decapitation, or simply crossing a river) and the animal resumes its original form of a beautiful princess.  In most versions the young fool and beautiful princess return to the father to win the final task.  In some variants they first trick the parents, either the son returns in rags and is ridiculed or he returns dressed as a prince and is not recognized until a mole identifies him.  Or else the trick is that the princess arrives in animal form and yet wins the tasks assigned to the brides to determine which is best.  The last (third) bride task is to attend a feast, where the animal turns back into her human form.

In some versions the son renounces the inheritance and goes with his bride back to her realm.  In some others the young fool burns the animal skin in hopes of preventing his bride from resuming animal form.  She is offended and abandons him.  He must go out on a final quest to win her back.

554- The Grateful Animals
This tale appears to have atrophied over the millennia and now tends to appear in the record as part of another story.  

In it a traveller meets three animals.  One is avian, one aquatic, and one terrestrial.  Each of them is in trouble and the traveller aids them.  In some versions it is the traveller’s brothers, who accompany him on his journey, that are the source of the distress.  The traveller either prevents woe of some sort befalling the animal or compensates for the misdeeds/carelessness of his brothers.  Each animal promises to help the traveller later.  

The traveller falls in love with a princess.  Her father sets three impossible tasks that must be accomplished before he will permit their marriage.  The traveller calls upon the aid of his animal friends, who help him complete his task.

So here we have these four echoing voices from the linguistic dawn of Western civilization.  What can we as DMs do with them?  As much as I am onboard for the “here’s a dungeon, stop asking stupid questions” mode of D&D, a little bit of backstory to hang a campaign on can be really helpful.
Oops!  There goes my anglophilia flaring up again.

If you need a little raw material for your campaign, why not start with the oldest stories we have handy and build from there?  These stories possess that oddly familiar strangeness that undergirds many fairy tales, that sense of the uncanny that Freud discusses in his essay Das Unheimliche.  Below are six thoughts per story, thumbnail sketches of what they can do in your campaign.

The Boy Steal’s Ogre’s Treasure
  1. If nothing else, you can introduce one or more treasures into your campaign, magic items in the form of a golden/silver horse, bedspread or carpet, parrot or poultry, lamp, sword, or musical instrument.  With the exception of the sword, those are some pretty out of the ordinary magical treasures.  On top of that, you know at least two previous owners, an adventurer who married into royalty and possibly the devil himself.  Sure the Golden Chicken of King Koraz is the best magic item in the campaign world, but it’s annoying as heck all the people who want it back.
  2. The devil apparently has several daughters.  What is their deal, anyway?  Do they want dad’s magical silver lamp back?  Did one or more of the brothers sleep with one or more of them, leading to a race of half-devils?
  3. The brothers may have made off with the caps belonging to the devil’s daughters.  What strange properties are possessed by diabolic sleepytime headgear?
  4. Somewhere out there is a coffin that has been nailed shut.  Inside sleeps the devil himself, or some campaign equivalent thereof.
  5. If the devil has daughters, who is their mother?
  6. Are the brothers still in the service of the king?  Are they even more annoyed now that their kid brother (or sister) has married into the royal family?

The Smith and the Devil
  1. Like the previous story, having the devil stuck somewhere seems like a fun opportunity.  Can he trick the PCs into chopping the tree down with a magic axe or maybe a herring?
  2. Who is this smith?  What has he made?  Perhaps he is one of the great artifact-crafters of your campaign world.  He traded his soul for magic smithing powers.  Maybe he made the magic item(s) in the previous story.
  3. If the story is over, what happened to the smith’s magic items?  Maybe his knapsack or pack of cards made it back to earth.
  4. What kindly divinities go about your campaign world giving out wishes in exchange for a little hospitality?
  5. What other strange events might have been triggered by the day/month/year when nobody died?
  6. The PCs need some critical magic item made or repaired and only the legendary Wandering Smith, unable to die and unwilling to live, can do the job.  Can they find him and convince him to assist them?

The Animal Bride
  1. Hey, man.  Have you heard?  The new king’s wife is a lycanthrope!
  2. If everyone thinks something like the One Ring or the Ring of Gaxx is in your dungeon, then all the brothers might be leading or sponsoring NPCs parties to get it.
  3. On the other hand, a bunch of pain-in-the-asses princes scouring the campaign world for the smallest dog they can find is a really funny concept.  Maybe one of them wants to hires the PCs for an expedition to the fabled Isle of Minimals?
  4. I’m fond of the ending where the hero tells dear ol’ dad where he can stick his stupid contest and goes to live happily ever after in his wife’s magic animal person kingdom.  Maybe the old man wants the PCs to track junior down to deliver a royal apology?
  5. Then there’s the endings where the hero pisses off his new bride and she leaves him.  Could the PCs help locate the Hidden Queendom of the Swanmays?
  6. How is this band of brothers related to the ones that visited the ogre?  Is the king here the hero of that tale grown old and somewhat silly?

The Grateful Animals
  1. Even if he possesses no other powers, surely there’s some hash to be made of an NPC who is friends with a bear, an eagle, and a shark.
  2. Ordinary animals talking may be a step too far for some groups.  It might held to make the three animals into magical semi-divine rulers, like the King of Snakes, Duchess of Eagles, and Mayor of Fiddler Crabs.
  3. The three animals of three types theme lines up a bit with the shapeshift powers of some versions of the druid.  Perhaps the animals taught shapeshifting to the hero, who is now the Druid King.
  4. If we’re in shapeshifting animal territory anyway, we might as well posit the animal bride of the previous story as one of the animals.  Does she whisk off to aid her totally platonic adventuring buddy at the drop of a hat?  And how do their spouses feel about that?
  5. Seriously, what is up with all these douchebag older brothers?  Is it a natural consequence of the fact that it’s the runt of the litter that must rely on social skills like storytelling to survive, thus all older brothers are memorialized as envious bullies?  Maybe every bard in your campaign needs a couple of mean older bros.
  6. We’ve got three stories with three beautiful princesses.  Are they sisters?  Are they the same princess?  What are they up to while all this crazy stuff happens around them?

So, off the top of my head, those are the ideas I can squeeze out of the fragments of these old, old stories.


Fairy tales may come and go, but Clancy Brown is forever.